The reason that I do what I do is because I believe that clean and safe food should be affordable to all families.
This isn’t lifestyles of the rich and famous or some hippie thing. It is a fundamental human rights issue. Kroger gets it. Seventy percent of their shoppers are choosing organic or natural every time they enter the store. Wal Mart gets it: they are launching a private label organic line. Annie’s gets it, WhiteWave, Chipotle: just check out their share prices. They know that this shift in consumer demand is not a fad. It is not a trend. Cancer, autism, life threatening food allergies, Alzheimer’s, Parkinson’s are not fads or trends either. These conditions don’t care if we are Republican or Democrat or where we sit on the socioeconomic ladder. When these conditions and diseases hit our families, our hearts hurt the same way.
And when they hit, more and more families are cleaning out their pantries. Doctors at M.D. Anderson Cancer Center call it “the doorknob syndrome.” A patient has been diagnosed, is sitting in their office, hearing about the procedures and treatments that are going to be done, and as they turn to leave, with their hands on the doorknob, they turn back into the office, toward the doctor and ask: “Is there something I could be doing differently with my diet?”
The cancer doctors that have shared these stories with me call is “the doorknob syndrome” because of how often they have seen it. “We need to upstream this information, they also say.” Yes, we do.
I recently received this email from a dad of three who lost his health and then got it back. This is why I do what I do, as it has everything to do with how our families hold together and our country.
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